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The most obvious function of clothing is to improve the comfort of the wearer, by protecting the wearer from the elements.

In hot climates, clothing provides protection from sunburn or wind damage, while in cold climates its thermal insulation properties are generally more important.

Shelter usually reduces the functional need for clothing.

For example, coats, hats, gloves, and other superficial layers are normally removed when entering a warm home, particularly if one is residing or sleeping there.

Similarly, clothing has seasonal and regional aspects, so that thinner materials and fewer layers of clothing are generally worn in warmer seasons and regions than in colder ones.

Clothing performs a range of social and cultural functions, such as individual, occupational and sexual differentiation, and social status.

In many societies, norms about clothing reflect standards of modesty, religion, gender, and social status. Clothing may also function as a form of adornment and an expression of personal taste or style.

Clothing can and has in history been made from a very wide variety of materials. 

Materials have ranged from leather and furs, to woven materials, to elaborate and exotic natural and synthetic fabrics.

Not all body coverings are regarded as clothing.

Articles carried rather than worn (such as purses), worn on a single part of the body and easily removed (scarves), worn purely for adornment (jewelry), or those that serve a function other than protection (eyeglasses), are normally considered accessories rather than clothing, as are footwear and hats.

Clothing protects against many things that might injure the uncovered human body.

Clothes protect people from the elements, including rain, snow, wind, and other weather, as well as from the sun. However, clothing that is too sheer, thin, small, tight, etc., offers less protection.

Clothes also reduce risk during activities such as work or sport.

Some clothing protects from specific environmental hazards, such as insects, noxious chemicals, weather, weapons, and contact with abrasive substances.

Conversely, clothing may protect the environment from the clothing wearer, as with doctors wearing medical scrubs.

Humans have shown extreme inventiveness in devising clothing solutions to environmental hazards.

Examples include: space suits, air conditioned clothing, armor, diving suits, swimsuits, bee-keeper gear, motorcycle leathers, high-visibility clothing, and other pieces of protective clothing.

Meanwhile, the distinction between clothing and protective equipment is not always clear-cut—since clothes designed to be fashionable often have protective value and clothes designed for function often consider fashion in their design.

Wearing clothes also has social implications.

They cover parts of the body that social norms require to be covered, act as a form of adornment, and serve other social purposes.

 

Americans are putting less of their paychecks towards clothing purchases.

But that doesn't mean they don't love a new outfit. Instead, many seem to care less about owning it outright, which has given rise to a new subsector of retail: clothing rental and trade.

Renting clothing isn't an entirely new concept, though it's largely been geared towards formal wear, which has brought success to online players like Rent the Runway and The Black Tux.

Now, a number of companies are finding white space for renting everyday clothing and work wear.

Millennial haven't stopped buying clothes.

They're buying them online. 

The shift in what – and where – consumers are buying is also influenced by the rise of online retailers such as Amazon.

Department stores in aggregate lost an estimated $348 million dollars in apparel revenue in the first quarter, while Amazon likely grew its apparel sales by $1.4 billion in the period, the Wall Street Journal reported.