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The mass market caters for a wide range of customers, producing ready-to-wear garments using trends set by the famous names in fashion.

They often wait around a season to make sure an embroidery digitizing style is going to catch on before producing their own versions of the original look.

In order to save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine.

The end digitizing product can therefore be sold much more cheaply.

There is a type of design called "kutch" design originated from the German word "kitschig" meaning "ugly" or "not aesthetically pleasing." 

Kitsch can also refer to "wearing or displaying something that is therefore no longer in fashion."

Laura Minelli, a professor of Precolumbian studies at the University of Bologna, has discovered something which she believed to be a seventeenth-century Jesuit manuscript that contains detailed information on literary quipus.

This manuscript consists of nine folios with Spanish, Latin, and ciphered Italian texts.

Owned by the family of Neapolitan historian Clara Miccinelli, the manuscript also includes a wool quipu fragment.

Miccinelli believes that the text was written by two Italian Jesuit missionaries, Joan Antonio Cumis and Giovanni Anello Oliva, around 1610–1638, and Valera, a mestizo Jesuit sometime before 1618.

Along with the details of reading literary quipus, the documents also discuss the events and people of the Spanish conquest of Peru.

However, much is known of the chemical structure and behavior of human hair, thanks in large part to the cosmetology industry; there is certainly a great deal of scholarship surrounding the care of other protein-based fibers, silk and wool.